I understand the argument and in reality it is a fair criticism. There is simply not much innovation going on with the brand. They are safe, focused, and deliberate in their collections.
That is what I like about them. They are a French, minimalist brand who season after season produces high quality, stylish clothes, for both men and women. The materials are quality, the cuts are slim, and the designs are classic.
If it ain't broken don't fix it.
That being said, I am not a big fan of the Nike collaboration. The boat shoes on the other hand are fantastic. I am also liking the slim cut navy suit, a must in any wardrobe.